Social Media can be fun when we are using it for personal use but when we are using it to grow our business it’s a TOTALLY different ballgame.
In our personal lives we tweet and gram and facebook pictures or our thoughts and what happens to the content happens. We don’t care if we get a million comments (okay we kind of do)…but our life or business doesn’t depend on it.
The hardest thing for most online business owners is Marketing. Most of us have never taken a marketing class in our lives. And if you add Online Marketing to that it’s a totally different ballgame. Most of us understand hey we need to get a facebook page, twitter, instagram, pinterest, etc. But other than that we don’t know what to do.
There are so many different opinions on how many times a day we should post, what we should post, what time we should post…the list goes on FOREVER and EVER. Trust me I have driven myself crazy reading about this stuff.
The one thing I do read over and over again that is the same is you need to be CONSISTENT. If you are going to post on facebook 3 times a day post 3 times a day everyday. If you are going to blog on Mondays and Thursdays that is fine just do it. If you are going to tweet 5 times a day do it on a consistent basis. And if something happens that you know it might end let your audience know – example: you have a baby, you go out of the country, you are having renovations done, your moving, your going to a conference, etc.
One of the best social media tools I have used over the years is called BUFFER. When it first came out I didn’t understand it at all. I couldn’t see anything in my twitter timeline. And that is the point of this app.
All this app is for you to schedule tweets (you can use it for other sm but I haven’t). Then you tell the app what time you want your tweets to go out. 1:02pm, 5:30pm, 6:00am, etc.
It’ll even give you a few examples of times it thinks you should tweet based on your timeline. You write the tweets click “add to my buffer” and the tweets go out automatically at the right times. Buffer will also analyze your tweets and let you Retweet them again later on and you can also tweet at the current time or a scheduled time. And you can tweet the same thing to multiple twitters (not sure I’d recommend that but it’s an option).
One of the best tools for using BUFFER is getting the browser extension app. It allows you to tweet a photo with a link or just a link for whatever website you are on. If you have the pro version of feedly you can set it to automatically add certain feeds to buffer as well. So many good tools!! I love it!!
Do you use buffer to schedule tweets? If you use something else what do you use? Let me know in the comments I’d love to chat about it!
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