So one of the big email list things that go around is to create an autoresponder series for your email list. An autoresponder is basically when someone receives an email from you every day for 5-10 days. Because it’s not a very long period of time it usually works with no issues.
As a blogger, entrepreneur, and creative person I add myself to A LOT of email lists. Some I’ll be honest I add myself to many lists because I’m curious of the behind the scenes of their business. I’m curious about what they are writing and how often they are talking to their lists. By no means do I copy their stuff or anything. I’m just observing.
Many other lists I join because the content really interests me. Recently I got into learning how to do Brush Lettering Caligraphy. One blogger that was recommended to me to learn has a 90 Day Challenge. No big deal right? Well, the way the challenge worked was you signed up for their email list and she sent you 7 days worth of the challenge every Monday. Made sense. Except this meant that for 12 weeks you’d be getting weekly emails from this person. And that is a LONG TIME to go for something to not get messed up.
So about 5 weeks into the challenge I screwed up my subscription and accidentally UNSUBSCRIBED from the list. Because of the way the autoresponders are set up there was nothing she could do except start all over from Week 1.
Now I get it that was my own fault but then there were other people subscribed to the list with Hotmail or AOL emails that would think the emails were spam after a few weeks and they would bounce. If the email bounces there is nothing she could do about it.
After a lot of thought, she ended up just shutting the email program down. And just offering the program as a workbook on her Etsy shop for purchase. She is also going on maternity leave and doesn’t want to have to worry about a million tech issues while she is gone.
I don’t blame her she probably was getting a lot of emails complaining about it messing up. And who the heck wants to attempt at manually fixing it. That’s why it’s called an autoresponder so you don’t have to think about it.
So this made me think about my own autoresponder…which I haven’t created yet. How long is a good amount of time to have it? Should it be a daily one or a weekly one?
After giving it some thought I feel like a 3-5-day challenge might be the perfect amount of time. I think anything longer gets to be too much. Especially with how many emails we are already receiving from other people.
I do like the idea of doing an autoresponder challenge because it gets people to learn about you, your business, and gives them some freebies which eventually gets them to purchase your paid products.
I just wanted to share this little insight that I learned recently and hope it’ll help you in planning your autoresponder series. Do you have an autoresponder series? How long is it? Tell me about it in the comments and I’ll come over and check it out!